Building your Facebook presence? Tips from our digital strategists

Jun 19, 2012 | Facebook marketing

When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad formats as well as Sponsored Stories. You can build up fans by adding […]

When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad formats as well as Sponsored Stories. You can build up fans by adding a Facebook Like box to your owned website or annotating your YouTube videos with the URL. And you can earn extra audience and impressions through fans – for example by enabling them to tag your page in their photos. It’s a blend of all three that works best.

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