Facebook mobile strategy? Tips from our digital strategists

Jun 19, 2012 | Facebook marketing

As more and more consumers access Facebook on-the-go – via a mobile app downloaded to their smartphone – consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and video needs to work on a mobile screen. Calls to action need to be […]

As more and more consumers access Facebook on-the-go – via a mobile app downloaded to their smartphone – consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and video needs to work on a mobile screen. Calls to action need to be simplified for mobile response. Promotions need to be geo-targeted – taking advantage of check-ins via FB Places. Consider also how you optimise your Facebook page for mobile search retrieval and the growing number of consumers searching when out-and-about.

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