Amazon planning ‘Pantry’ service after ‘Fresh’ food launch?

Dec 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA

Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports. The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned goods like pet food, dry grocery items like cereal and some beverages. Some of […]

Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports.


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The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned goods like pet food, dry grocery items like cereal and some beverages.
Some of the goods are expected to meet with challenges related to shipping but Amazon seems to have come up with something to overcome this shortcoming.
Pantry will carry around 2,000 grocery items to start with. All of these items will be sold at low cost to end users.
Amazon already runs a service “Subscribe and Save,” which provides some discounts to shoppers. Customers are provided additional discounts when they purchase more than five items in the same month.
Amazon recently launched Amazon Fresh same-day grocery service in San Francisco, offering fresh food to customers as an alternative to supermarket and high street food shopping.
Read the USA today report here

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