BBC’s GoodFood website will start linking ingredients directly to Tesco, in a deal inked between the broadcaster’s commercial worldwide arm and the supermarket giant. The site features more than 5,000 recipes, and the deal will see ingredients clicked automatically added to a Tesco shopping basket without leaving the BBC GoodFood.com site.
More will be added each week, in time taking the total covered to all the 10,000 current recipes
The new service comes through a partnership between leading UK recipe site BBC GoodFood.com, Tesco and Foodity, a BBC Worldwide Labs start-up.
Foodity provides tools to both the publisher and supermarket that work alongside grocery platform Ingredo to add ingredients for any recipe to users’ Tesco shopping basket.
Those ingredients can either be added automatically, using the most affordable, popular or best quality product matches, or users can choose from a list of suitable product matches. They can also skip adding ingredients that they already have.
“We are constantly looking at ways to implement new technology and improve the user experience as well as expanding both the wealth of recipes we offer, and options to purchase ingredients,” said BBC Worldwide’s director of digital development Simon Hutson.
“The latest partnership with both Foodity and Tesco enables us to achieve this and is the start of some exciting new developments for the site.”
Mandy Minichiello, senior marketing manager at Tesco.com said: “We are delighted to be working with BBC Worldwide on this exciting new partnership. Whether users want to purchase the complete ingredients for a recipe, or just that one missing item they don’t already have at home, this will enable users to purchase the ingredients they need with ease.”
Jenny Fielding, head of BBC Worldwide Labs and digital ventures added: “Our ambition when launching BBC Worldwide Labs was to discover some of the UK’s most talented digital start-ups who could share their knowledge and offer technology solutions to both BBC Worldwide and other publishers in the hope that partnerships like today’s would be struck. We are delighted by the news of this partnership that clearly supports the vision and objectives behind Labs.”