Burger King debuts ‘hover tray’ for Back to the Future day.

Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger King. One of them worries that they might not find a seat. The […]

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’.


The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray.
The film opens on two men picking up their order in Burger King.
One of them worries that they might not find a seat. The other says “Seats? Where we’re going, we don’t need seats” and reveals that their tray hovers.
The film was accompanied by a letter which emulates a crucial scene in the film:
The film was created by Louis Audard and Tristan Daltroff from Buzzman, and directed by Roman Quirot through Les Improductibles.
bk%20letter.jpg

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