Burger King France uses smartphones to flame-grill Christmas Jumpers

Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a smartphone running a flames video and so, create the illusion of a […]

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.


A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a smartphone running a flames video and so, create the illusion of a real burning fireplace.
The specially made sweatshirt costs 29.90€* and can be bought at Rad.co.
Once bought, users can check out fired up animations on thier mobile on flammes.burgerking.fr.

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