Burger King is trialling a UK delivery service for the first time, although initially only in a limited number of postcodes.
The new website offers the service during local branch delivery hours, while orders can also be taken over the phone.
The service is being trialled in Romford, Truro, Hornchurch, Skegness, Hull, Northampton, Hayes, and Gants Hill.
Burger King delivery has been available for some time in some other countries, and the chain is now looking at extending the program as it aims to fend off competition from rivals and online delivery services such as JustEat and Hungryhouse.
Most foods from the Burger King menu can be ordered, ranging from kids meals to sides, to sauces and burgers. Food is paid for on delivery and all orders come with an email coupon.
Additionally, the burger chain has created three new combo deals exclusively for delivery customers in order to drive take-up.
Matthew Bresnahan, marketing director of Burger King’s Northern Europe, Russia, and Afrfica regions, said: “Buger King is firmly committed to delivering great-tasting food at affordable prices to all of our customers. We are extremely excited about this Home Delivery service trial so customers can continue to enjoy the perfect combination of taste, at great value prices, now delivered straight to their homes.”
Burger King is the latest fast food chain to broaden its service offering as it looks for alternative ways to woo younger diners from the tills of the likes of Nando’s and Pizza Express.
McDonald’s has been exploring click-and-collect opportunities in the UK and throughout Europe, while KFC has introduced a mobile click-and-collect service from its app.