Cannes Lions: Thought leaders – Unilever CMO Keith Weed

Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers

Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become a world class digital powerhouse, his passion shows how the massive consumer goods manufacturer made it […]

Unilever’s CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever’s massive shift to become a world class digital powerhouse, his passion shows how the massive consumer goods manufacturer made it happen.

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