Coca-Cola rolls out AI-equipped vending machines in universities

Jul 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco. The new app “will allow you to order a Coca-Cola drink for yourself and a friend, […]

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.
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Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco.
The new app “will allow you to order a Coca-Cola drink for yourself and a friend, then have it available on the vending machine. As humans, we build emotional connections to machines and with products,” Greg Chambers, global director of digital innovation at Coca-Cola, said during the session. “We will do this in new and exciting ways. You should enjoy the process of acquiring a Coke as much as you enjoy consuming a Coke
Coca-Cola will debut its new vending machine apps over the next fortnight at select locations in the US, Australia and New Zealand – allowing customers to order multiple drinks ahead of time ready for collection.

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