Energy drink Gatorade has embarked on a new campaign in Italy, offering a free online fitness program to consumers.
DLV BBDO Milan created a Gatorade-sponsored training platform which offered a free social training service online.
With the ‘Smash your limits’ campaign, consumers could download their own personnal training plan each week and compare themselves to other athletes.
The platform featured training excercises dedicated to fans of running, cycling, football, tennis and fitness in general.
The TV spot through the overlapping of three different actions performed by the same athlete, shows how to reach your limits it is necessary to get up after being knocked down and get back in the game.