Great British Bake Off star Mary Berry debuts Christmas recipes app

Oct 1, 2013 | CPG, FMCG digital marketing food and beverages, Mobile

Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season. Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive recipes”, from traditional roast turkey through to an aubergine five-nut roast. Released for iPhone and […]

Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season.


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Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive recipes”, from traditional roast turkey through to an aubergine five-nut roast.
Released for iPhone and iPad, the app includes shopping lists, cooking instructions and timers.
The app is branded as Berry’s rather than The Great British Bake Off, the BBC show that has won the cookery writer and broadcaster a new generation of fans with her judging and masterclasses.
The show itself has already spawned an official app released by Random House in August 2012, which offered 60 recipes drawn from two spin-off books that had already been published.
The app follows a raft of other cookery-related tools for mobile devices.
Recently, Jamie Oliver collaborated with British developer Zolmo on several apps, including Jamie’s 20 Minute Meals and Jamie’s Recipes, which has been downloaded over 8 million times.
Other branded cookery apps include Nigella Lawson’s Nigellissima, Gordon Ramsay’s Cook With Me and Gino D’Acampo’s Eating Italian.
Meanwhile, Raymond Blanc recently provided recipes for iPad app Henri Le Worm, which aims to get children interested in cooking.

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