Irn Bru takes on Coca-Cola with cheeky map tweet

Aug 22, 2017 | CPG, FMCG digital marketing food and beverages

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

Barr’s Irn Bru tweeted a graphic that depicts the global dominance of Coca-Cola, showing that Scotland was the only country where the soft drinks brand didn’t hold the number one spot for beverage sales.

For Scotland is shown to be stubbornly true blue – instead favouring the ginger coloured Irn-Bru.

The graphic was tweeted by OnlMaps and then retweeted by the company that makes the drink, Barr, with a single sassy emoji.

But the accuracy of the map could quite easily be questioned. Coca-Cola is certainly not made in communist North Korea or Cuba, for example, under long-term US trade embargoes.

The new map comes after Scots were left reeling by shocking new research claiming to show that the origins of Irn-Bru began in the USA.

Irn-Bru fans have since liked the post more than 45,000 times.

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