Orangina pranks customers with #shakethedispenser viral camapign

Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the […]

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.


At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours.
With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage.
Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the World”.
After launching the first metallic can in 1977, Orangina continues to surprise us with this latest invention: the first dispenser designed not to let the pulp stay at the bottom. The experience can be seen online on the brand’s Social Media.
“We are proud to have imagined and developed this unique dispenser, with our agency Buzzman, that fits perfectly with our brand platform Shake the World! Consumers’ reactions are even better than what we hoped for! I’m sure that this dispenser will reinstall the ritual of the symbolic Orangina shake even with our cans” said Marthe Lachaize, Head of Orangina brand at orangina Sunstory France.

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