Top UK firms pick 9 startups for ‘Collider’ coaching initiative

Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers

Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in the marketing industry, including Bauer Media, BBC Worldwide, Camelot, Diageo, Engine Group, Ex […]

Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015.


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The scheme is supported by twelve of the UK’s largest brands and agencies in the marketing industry, including Bauer Media, BBC Worldwide, Camelot, Diageo, Engine Group, Ex terion Media, Havas Media, Haymarket. Ogilvy & Mather Group UK, Reevoo, Unruly Media, and Unilever.
The companies range from real-time analytics, both in-store and online, to tracking ‘dark social’, to image analysis with a strong focus on data.
The nine companies selected are:
Brandvee is a ‘dark social’ analytics platform making private messaging measurable and actionable.
Burst are short-form social video producers, and the world’s first analytics platform measuring, benchmarking and reporting on brands Vine videos.

FindTheRipple
is the social seeding platform that helps marketers to identify and track the key people who can drive the reach of a brand’s campaign: whatever industry, language and location.
Ignidata provides brands with in-depth market research from a mobile survey integration based on a ‘pay with time’ model, while also providing a monetization option for digital media content providers.
Pixoneye uses image understanding to create personalized marketing profiles on mobile users in real time, creating instant segmentation capabilities for targeted advertising and push content.
PowrofYou empowers consumers to learn about their quantified self and profit from their online presence, while providing brands a way to understand the consumer journey across devices and social networks.
Real Life Analytics provide traditional brick and mortar retailers with targeted advertising & data analytics tools that have never existed before, using our intelligent facial detection and content delivery software to enable brands to reach their specific targeted customers on digital screens at the point that purchasing decisions are made.
Storesense helps retailers to increase both revenues and customer satisfaction by giving them the power to truly understand their customers’ in-store experience.
SyncSpot engages the audiences of entertainment brands through exclusive digital content, tied to real world locations.
View more information about the companies here.
The startups have received £50K in funding and will participate in a sixteen-week intensive programme in London. At the end of 16 weeks, five of the nine companies will be selected to receive a follow-on investment of £100K and eight months extended coaching from Collider.
Jan Isakovic, founder at Storesense, one of the selected startups, said: “The Storesense team is excited to have joined Collider because we believe it can help guide our next steps both when it comes to building our product and company and in helping us establish crucial partnerships with brands. As a startup from small Slovenia, we’re especially excited to start building our business in London and the UK in 2015.”
Rose Lewis, Co-founder of Collider says; “We are really excited about this year’s cohort of startups – they reflect the current trends in Madtech and should offer our brand partners fantastic opportunities to understand, engage with and sell to their customers in new and innovative ways. Our startups will get the opportunity to pitch to some of the most influential marketing and advertising people in the UK and we look forward to seeing the benefits this will bring to the founders.”
The first 16 weeks of the Collider programme, divided into three sections, Immersion, Discovery, and Execution, includes:
• Weekly workshops presented by thought-leaders in the entrepreneurial and Madtech industries;
• Weekly individual coaching sessions with one dedicated Collider coach;
• Multiple ‘Speed-dating’ sessions with senior brand executives of Collider’s brand partners;
• The chance to present their progress at a cumulative Demo Day, April 22nd, in front of mentors, investors and senior executive marketing and advertising professionals in London.
The founders of the Class of 2015 are from Hungary, Israel, Italy, Portugal, Slovenia, and the UK.
David Szabo, Co-founder of Brandvee, a product aimed at identifying and rewarding individuals who share content via private messaging, says: “We checked every accelerator and put Collider on top of our hit list. When we joined the programme, we literally left behind everything, to move to the heart of Europe’s startup ecosystem. With Collider, we learn, build and progress faster and better than we ever did before.”
Mike Litman, co-founder of Burst, a video analytics product for social media, says: “Collider have assembled the very best Madtech minds in this space for the 2015 programme. Burst now has the funding, coaching and connections to accelerate growth plans for our unique micro-content analytics product.”
This is the third accelerator programme for Collider. They have partnered with 13 brands and, for the first time, agencies to work with the Class of 2015. The programme is focused on fostering meaningful relationships with large brands in the UK, as well as creating sustainable, revenue generating businesses in the UK.

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