This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success as over 540,000 kitchen solutions were discovered during the first three months of going live.
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Brand: Ikea | Sector: Housewares, FMCG | Country: Russia | Objective: Build brand engagement, drive sales | Agency/partner; Instinct/BBDO | Format: Social Media, Video
Viewers can see the world through the eyes of the couple, the guests, the dog and even through the fish in the aquarium, all while the film is playing in real time and stays in-sync whenever a viewpoint is changed.
The entire purpose of this campaign is to offer kitchen solutions to its viewers so while watching the video, they can interact with any of the products or furniture by clicking on them and bringing up information.
The campaign was created by Instinct/BBDO Russia.