Video viral of the week: Japanese cosmetic shop creates personalised make-up experience

Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals

AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below… Interactive Shop Window "LOOKS" | AINZ&TULPE from puzzle inc. M.Hongyo on Vimeo. Over 10 million people […]

AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…

Interactive Shop Window "LOOKS" | AINZ&TULPE from puzzle inc. M.Hongyo on Vimeo.


Over 10 million people from around the world visit Tokyo each year, cosmetics are one of the top three items that they purchase and take home.
AINZ&TULPE is the largest cosmetics shop in Japan. It is also visited by many foreigners, who have come to Japan for purposes such as tourism- the trouble is just 3% of the population can speak a language other than Japanese.
To Dentsu Tokyo, via Puzzle and BIRDMAN, created an interactive shop window where people from any country can enjoy shopping and having a makeup experience.
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The shop window was automated with over 10 types of fashionable Japanese faces displayed on the signage.
The faces were produced using only products sold to AINZ&TULPE by Japan’s top makeup artists.
Those faces detect people’s movements and faces. When a person selects a face to his/her liking, coupons, makeup methods, and more are issued in that person’s native language using facial recognition.
If the person brings a coupon into the shop, not only are items used to create that face discounted, an experience is provided to all people in which makeup is applied to resemble that face in only three minutes.
View more info on the ‘Looks’ shop here

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