Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates

Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below… The campaign is part of […]

Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…


The campaign is part of Knorr’s attempt to target the next generation of “food-obsessives” who see social media as the place to share recipes, pick up tips from bloggers and vloggers and upload their own creations onto Instagram.
The film marks a new direction from the Unilever-owned brand. It pairs 14 single people based on their flavour preferences to see if a shared passion for certain tastes would ignite chemistry between the two.
The ‘Love at First Taste’ campaign was driven by a global research project conducted by Knorr, which questioned 12,000 people about their attitudes towards flavour and its importance in their lives.
One of its key findings was that we are more likely to be attracted to someone who shares our flavour profile and that a third of people worry about their long term compatibility with a person who doesn’t share a love of the same flavours.
Created by MullenLowe, the campaign film was developed and directed by filmmaker Tatia Pilieva of Pulse Films, whose viral movie ‘First Kiss’ won a Gold Lion at Cannes in 2014.

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