Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video viral of the week below…
Check out more on the making of the campaign below:
Agency Clemenger BBDO advanced Skittles’ ongoing “(Experience) The Rainbow” campaign with an entirely new interactive experience.
The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.
The movements, captured by users’ web cams, were translated into commands given to specially rigged, Wi-Fi-controlled robots (attached to Skittles).
Paul Nagy, Executive Creative Director from Clemenger BBDO Sydney, said: ‘Until now, telekinesis has only ever existed in science fiction movies. By adding a heap of Skittles awesomeness to some new state-of-the-art technology, some of which we developed ourselves, we’re enabling people to move Skittles in a way they’ve never been able to before.
‘Telekinize The Rainbow’ worked entirely on Facebook at skittles-telekinize.com.au, and was live for one week only in December to Australian and New Zealand audiences.