Viral of the week: Lynx debuts holiday dating app to ‘Get Le Girl’

Jul 26, 2013 | CPG, Unilever - Research, tips and news for marketers

Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday. Find out why its our viral of the week below… The Unilever-owned brand created the app, called Get le girl, to assist young men on their quest to meet women while on holiday. […]

Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday. Find out why its our viral of the week below…


The Unilever-owned brand created the app, called Get le girl, to assist young men on their quest to meet women while on holiday.
The app includes chat up line translations created to help guys master the native tongue and impress local girls.
The app also aims to generate banter amongst the lads as it comes with a range of chat-up challenges, which could lead to a forfeit.
Created by TMW, the app is available on the App Store and Google Play, and will be supported by a YouTube video and digital advertising.
David Titman, senior brand manager, Lynx, Unilever, said: “It is important for us to reach our audience in the spaces in which they spend time.
“Lads will be able to download the app direct from their Facebook feed and from banner ads, making it easily accessible from every touchpoint.”

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