Lego has launched a rival to popular video game Minecraft as the Danish Toy firm looks to cash in on the popularity of online creation games.
Lego Worlds is now available via Steam for Windows PCs at £11.99 and lets players use virtual plastic bricks to construct and alter landscapes, buildings, forests, mountains.
Lego asks gamers on Steam: “In a galaxy of procedural worlds made entirely from Lego bricks, will you explore environments filled with adventure, then alter them? Discover secrets and treasures, then play with them? Create your own models, then make a world your own?”
Lego already sells Minecraft playsets so gamers can physically build their virtual creations. And Lego Worlds will invite fans to do the same in reverse.
Tom Stone, managing director of TT Games, which will release Lego Worlds, said it “embodies the physical, Lego brick-building fun that consumers have enjoyed for decades, on a digital platform that delivers an entirely new type of experience with the beloved bricks”.
“From the brick-by-brick editor, to discovering an expansive range of items, characters and creatures to populate your worlds – the creative possibilities are endless,” he added.