Chinese giant Tencent buys League of Legends

Dec 21, 2015 | China, Marketing through gaming

Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the game studio as well. The news comes as Riot announced a […]

Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends.


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In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the game studio as well.
The news comes as Riot announced a new plan, described as “a cash based incentive program,” so staff can share in the ongoing success of the popular online strategy game. “As part of this effort, our majority investor, Tencent, recently purchased the remaining equity of Riot Games,” the developer explains.
In 2014, it was reported that League of Legends had about 67 million monthly players and more than 7.5 million concurrents, making it arguably the biggest name in e-sports.
So big, in fact, that BBC Three saw fit to cover theLeague of Legends World Championships semi-finals.
The game generated $946 million (£633 million) in in-game spending revenues last year, a number that is likely to rise as Riot Games works on an overhaul for League of Legends.

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