Gaming trends: What men and women want

Mar 20, 2017 | Marketing through gaming

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study. The team at www.VoucherCodesPro.co.uk conducted the research as part of an ongoing study into how technology has affected the modern day […]

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.
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The team at www.VoucherCodesPro.co.uk conducted the research as part of an ongoing study into how technology has affected the modern day relationship. 2,198 Britons aged 18 and over, all of whom stated that they considered themselves to be a ‘gamer’ and were in a relationship, were quizzed.
The research has revealed more about the relationships of male and female gamers in the UK. 85% of female gamers are in a relationship with someone who is also into video games, whilst just 34% of male gamers have a partner with which they share this interest.
Furthermore, three quarters of male gamers whose partners are also into video games, confess that they think their other half spends more time on gaming than with them.
The Sims, Final Fantasy and Zelda are the top games that female gamers are currently playing, leading to them spending more time on their consoles than with their partners, on average.
Initially, all respondents were asked ‘Do both you and your partner play games consoles, or is it just you that does?’ Almost all of the female gamers, 85%, stated that both they and their partner played video games, whilst just a third of male respondents, 34%, stated that their partner also played video games.
All respondents who stated that they had a partner who also played on games consoles were then asked ‘Do you feel that your partner spends more time on their games consoles than paying attention to you?’ to which the majority of female respondents, 61%, said ‘no’, whilst almost three quarters of male respondents, 73%, said ‘yes’, that their partner did spend more time video gaming than with them.
All respondents were asked what games they were most likely to be found playing. When provided with a list of possible responses and told to select all that applied, female gamers revealed that they were most likely to be found playing;
1. The Sims – 27%
2. Final Fantasy – 20%
3. Zelda – 16%
4. Candy Crush – 15%
5. Minecraft – 13%
Likewise, when male respondents were asked to state what games they were most likely to play, the top five responses were as follows:
1. Grand Theft Auto – 41%
2. Candy Crush – 35%
3. Call Of Duty – 31%
4. Fallout – 22%
5. FIFA – 19%
According to the poll, 54% of respondents confessed that they regularly had arguments with their partner over one or both of them spending too much time on their games.
George Charles, spokesperson for www.VoucherCodesPro.co.uk, made the following comments:
“It’s all well and good having a hobby, and you can make new friends on some games, but it’s important to remember that it’s just a game and that there is a real world out there. Whilst some games, like Grand Theft Auto, give you an online feature to talk to your friends, games such as the The Sims are for individual use – the odd hour here and there is fine, but it’s easy to lose track of time when you’ve got your head in a game and let the world and commitments pass you by.”
www.VoucherCodesPro.co.uk

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