Mickey Mouse gets 360 VR game for 90th birthday

Nov 29, 2018 | Marketing through gaming

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Blend is the world’s leading provider for Brands and Publishers looking to benefit from the deeper audience engagement that immersive content offers. It also boasts the largest library of premium 360° Video/VR films, available to license for use in campaigns across social media, Virtual Reality headsets and WebVR, and runs a global network of expert 360° Video Creators.

Blend Media and Disney collaborated to create a one of a kind immersive 360˚ video. After first contemplating using stock content, they quickly decided they could create a better visual representation and emotive experience by creating specific interactive 360˚ videos for each era of Mickey that would sit on the Disney website. After Disney worked with animators to create the videos, Blend Media added the hotspots and interactivity to turn the project into a completed campaign.

Damian Collier, Blend Media, commented: “It was great to work with Disney on this project to build a 360 video that is not only interactive and fun, but one that drives a deeper engagement. It has been great bringing the “Find the Mickey” video to life and it is refreshing to work with a brand that consistently understands the benefits and emotional weight that immersive formats like 360/VR drive.”

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