The popular video bloggr Felix Kjellberg, otherwise known as PewDiePie, has launched his own mobile game: Legend of the Brofist.
Released for Android and for iOS, the game stars a pixellated version of Kjellberg as well as fellow YouTube gamers including JackSepticEye, Markiplier and Marzia.
The game bucks the dominant trend of freemium mobile games with an upfront cost of £3.99 with no in-app purchases.
It is part of Kjellberg’s expansion beyond YouTube, which includes his first book – This Book Loves You – to be released by Penguin Random House in October.
Kjellberg earned $7.4m in 2014 from his videos and related sponsorships.
YouTubers are hot property in the publishing industry, keen to repeat the sales success of books from online stars like Zoella and Alfie Deyes. Another YouTube gamer, Joseph “Stampy” Garrett, is releasing his first book through Egmont in October.