Key trends to check your 2015 plans against:
• Facebook goes virtual reality: Social network’s acquisition of Oculus Rift hints that virtual reality could be the operating system of the future.
• Gaming goes more mainstream: Minecraft bought by Microsoft, showing how far virtual worlds have come since Second Life, while Candy Crush and Flappy Bird put mobile gaming in the spotlight.
• ‘Let’s Play’ videos are big business: Amazon bought game streaming network Twitch as YouTube walkthroughs get serious viewing figures
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving marketers something to think about. As part of our review of the year, we look at the top 10 headlines that shaped apps and gaming.
Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game’s creator leaving the company because he is a “nerd”, not a CEO.
Watch this video from Bloomberg analysing the deal here:
New Sony smartphone streams PS4 games
Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge.
Watch this promo video for the Z3 here:
Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming.
Watch this video from Bloomberg exploring the ramifications of the deal below:
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console.
Watch this video explaining how the Twitter integration works below:
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
Watch this promo video from Oculus VR discussing the implications of virtual reality here:
Mobile gaming phenomenon Flappy Bird has been pulled from the Apple and Google Play app stores, after its Vietnamese creator said its fame “ruins my simple life”- although he has not ruled out a sequel.
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
Google Play has significantly widened its lead over Apple’s App Store when it comes to app downloads, but Apple’s store still dominates app revenues, according to new research.