The feature launched in April, Wilke said, noting that shoppers had struggled to find styles that they could not describe in words.
When providing recommendations, StyleSnap considers factors such as the brand, price range and customer reviews, the company said in a blog post. It will use AI to make fashion recommendations from Amazon based on user-submitted photos.
To use StyleSnap, users click on the camera icon in the corner of the Alexa app and take a photo of the fashion look they hope to replicate. Amazon will then respond with a list of recommendations of similar items.
StyleSnap can distinguish between different styles of clothing such as fit and flare dresses or flannel shirts, going beyond just parsing out colour or pattern. In other words, a picture of a leopard skin midi skirt will return similar midi skirts, not just other pieces of leopard skin clothing. The feature will also consider factors such as brand, price range, and customer reviews.
Amazon did not disclose a launch date for StleSnap.