Digital Intelligence August 2009

Aug 26, 2009 | Monthly email editions - Digital marketing research and news

What a month? General Motors starts selling cars through eBay, Murdoch’s impatience boiled over into a unilateral call to charge for content, public defence of the UK’s health service proved enough to crash Twitter, and major social media platforms were brought down by cyber-terrorist ‘denial-of-service’ attacks. Who says August is the quiet month off in […]

Digital Strategy data - Digital Intelligence August 2009

What a month? General Motors starts selling cars through eBay, Murdoch’s impatience boiled over into a unilateral call to charge for content, public defence of the UK’s health service proved enough to crash Twitter, and major social media platforms were brought down by cyber-terrorist ‘denial-of-service’ attacks.
Who says August is the quiet month off in the media industry?!
What’s clear throughout this month’s news and research is that behind the scenes retailers are rebuilding their strategies for boosting web sales and their agencies are rebuilding the marketing mix to support this. Social media is proving its worth and strong digital strategies – not wishful thinking – will be the key to trading through the recession.
Here at Digital, many readers asked for more stories and more depth in Digital Intelligence – so that’s what we’ve tested this month. With over double the stories, with full articles on click through to the Intelligence news pages and more graphs and data. It’s a test, so mail me back if you’d like it to continue, or if you’d like a colleague to receive it.
Read August 2009

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