This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows. The rise of the smartphone has […]
This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows.
The rise of the smartphone has also had an impact on Google’s Paid Search offering which this month was updated to offer ‘Enhanced campaigns’ – allowing marketers to target by situation and context (related to mobile devices) for the first time.
Evidence that high street retailers can no longer afford not to offer fully integrated, multi-channel offering came to light this month with John Lewis planning to cut in-store staff to focus on online channels and Marks & Spencer launching a ‘Digital Lab’ to become more ‘omni-channel’.
Google begins first public trial of its augmented reality googles, Google Glass. And rumours abound that Apple is working on an ‘iWatch’.
And the Superbowl blackout provides an opportunity for quick-witted marketers to capitalise with clever Twitter messages.
Read February 2013
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