Digital Intelligence June 2008

Jun 30, 2008 | Monthly email editions - Digital marketing research and news

The figures are in for 2007, showing that online passed the £3bn threshold last year and now makes up 16% of the UK’s ad market. In Europe online adspend grew 40% during the year and is on course to overtake the US by 2010. These trends are only set to continue with some analysts now […]

Digital Strategy data - Digital Intelligence June 2008

The figures are in for 2007, showing that online passed the £3bn threshold last year and now makes up 16% of the UK’s ad market. In Europe online adspend grew 40% during the year and is on course to overtake the US by 2010. These trends are only set to continue with some analysts now predicting that online budgets in the UK could overtake TV this year.
The long-running Microsoft-Yahoo! saga has also come to a close with the clearest winner seeming to be… Google. Yahoo’s determination to avoid being acquired has strengthened the search giant’s position even further. It remains to be seen if and when their new ad deal will be rolled out worldwide.
This month also saw Facebook overtake MySpace with astonishing annual growth of 162%. Facebook is clearly no longer the underdog rebel upstart though at present its users seem to be staying loyal.
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