Digital Intelligence May 2008

May 30, 2008 | Monthly email editions - Digital marketing research and news

The latest US online adspend data shows continued strong growth as brands continue to move budgets online. New research is also continuing to identify online’s specific strengths and role in cross-media campaigns. Days away from the launch of Apple’s new model iPhone it’s no coincidence that this month we have focussed on developments taking place […]

Digital Strategy data - Digital Intelligence May 2008

The latest US online adspend data shows continued strong growth as brands continue to move budgets online. New research is also continuing to identify online’s specific strengths and role in cross-media campaigns.
Days away from the launch of Apple’s new model iPhone it’s no coincidence that this month we have focussed on developments taking place in the mobile phone sector. Recent trends and developments suggest the mobile web is clearly on course to reach its tipping point – mobile-based IM and social networking are set to make us more connected than ever before. No surprise then that key players including Microsoft and Vodafone are jockeying for position to give consumers and advertisers the tools they didn’t even know they needed a year ago.
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