Digital Intelligence November 2008

Nov 28, 2008 | Monthly email editions - Digital marketing research and news

Tough times trigger changes in strategy. As growth in the US online ad sector slows to just 11%, Google and MySpace unveil new models for monetising their social media content. In the run up to Christmas retail sales forecasts make depressing reading for high street shops, but online stores confidently plan to poach their consumers […]

Digital Intelligence November 2008

Tough times trigger changes in strategy. As growth in the US online ad sector slows to just 11%, Google and MySpace unveil new models for monetising their social media content. In the run up to Christmas retail sales forecasts make depressing reading for high street shops, but online stores confidently plan to poach their consumers – accelerating the restructure in retailing. And as the UK’s flagship BBC channels launch online simulcasts, mobile internet use rises steeply; more channel shift is to come.
Follow the links to find out more in this month’s round-up, and if you’re working on strategy reviews for 2009 then let us know if our specialists can support.
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