Digital Intelligence November 2014

Nov 26, 2014 | Monthly email editions - Digital marketing research and news

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content. Here are other big developments: – Christmas ecommerce sales […]

Digital Strategy data - Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.
Here are other big developments:
– Christmas ecommerce sales set to break all records
– High street retailers like Walmart now match Amazon prices
– Effectiveness of pre-rolls are compared to banners
– Twitter’s market value downgraded as it struggles to maintain audience
– Google tests an “ad-free” web
Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.
Read November 2014
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