Digital Intelligence October 2007

Oct 8, 2007 | Monthly email editions - Digital marketing research and news

Another cracking month for the internet sector and we held back this round-up of September research to include the two new records set for online adspend in the UK and the US. Online is taking almost 15% of the adspend cake in the UK and crossed $5bn in a single quarter in the US. The […]

Digital Strategy data - Digital Intelligence October 2007

Another cracking month for the internet sector and we held back this round-up of September research to include the two new records set for online adspend in the UK and the US.
Online is taking almost 15% of the adspend cake in the UK and crossed $5bn in a single quarter in the US. The tide of migration to free content is pulling hard and this month we look at how the New York Times, the FT and probably the Wall St. Journal are all getting seduced again to ad funded models; questioning the role of subscription barriers that block audience growth. In our sector focus there’s more on the music industry as the Charlatans give away their latest CD and Radiohead let you chose how much their music is worth.

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