Digital Intelligence October 2014

Oct 31, 2014 | Monthly email editions - Digital marketing research and news

Mobile strategies got a boost this month as Facebook’s Hyper Local ads took geo-targeting to a new level. New research shows Europeans value their personal data at £140, but if you’re a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, […]

Digital Strategy data - Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook’s Hyper Local ads took geo-targeting to a new level.
New research shows Europeans value their personal data at £140, but if you’re a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, and connected cars will create a wealth of new touchpoints.
– Facebook’s ‘auto-play’ video strategy pays, as video uploads set to surpass YouTube
– Apple Pay: Goes live in the US
– Mobile video ad spend: Triples in the UK
– YouTube: new ‘Preferred’ format shakes up media planning
– Twitter: TV ratings now offered through dual-screening
Email us back for extra tips on what this means for your 2015 strategy.
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