Digital Intelligence September 2013

Oct 2, 2013 | Monthly email editions - Digital marketing research and news

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence – a massive gap that confirms new platforms and approaches are putting budgets at risk. Several big changes came from Google as they push brands towards paid search by removing some of the free insights. […]

Digital Strategy data - Digital Intelligence September 2013

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence – a massive gap that confirms new platforms and approaches are putting budgets at risk.
Several big changes came from Google as they push brands towards paid search by removing some of the free insights. We can show you the workarounds, but marketing with organic search will take a bit more thinking time from now on.
– Mobile: New iPhones, fingerprint ID, Android partners with Kit Kat, and former mobile kings Nokia and Blackberry get sold as the market restructures – big implications for mobile strategies for content and services.
– Social: Pinterest and Instagram begin their first forays into paid ad space, and Twitter announced its long-awaited flotation plans after buying MoPub (we’re expecting a mobile ad exchange announcement next).
– Consumers: Think power is shifting to the giants? Then look at our story about one unhappy BA passenger who used ‘Promoted Tweets’ to complain about his service on a flight!
What does this mean for your marketing and digital strategies? What training do teams need to win in this space? Simply mail us back with your questions.
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