Social media changed the nature of marketing. Facebook, MySpace and YouTube went from tiny start-ups to form a new centre of gravity in people’s web experience. Now social media is on every marketer’s agenda it’s critical to get it right.
That’s why readers asked us to collate the most interesting research from the last year or so into one special edition of Digital Intelligence.
We’ve added in a couple of the case studies we use when we coach teams on digital strategies for getting social media right.
Our conclusion? This is still only the starting point: the role of social media and online social networks will reshape communication. Think Google c1999 and you’re on the right track.
Enjoy the research, follow the links, share your views and mail me back if there are topics you’d like us to research for next month’s edition.
Read Digital Intelligence social media special report