Amazon Web Services offers ‘Twitch style’ interactive video for brands

Jul 20, 2020 | Ad tech, Online advertising, Online video

Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.

Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world with nearly 10 billion hours of video watched in 2019, giving customers live content with latency (the time video takes to go from the camera to the viewer) that can be less than three seconds (significantly lower than the 20-30 second latencies common with online streaming video today).
Customers can easily configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally.

With the Amazon IVS SDK and APIs, customers can also build interactive features into their live streams like virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronized promotional elements. There are no additional charges or upfront commitments required to use Amazon IVS, and customers pay only for video input to Amazon IVS and video output delivered to viewers.

“Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, GM, Amazon IVS. “Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”

Amazon Live is a page on Amazon.com where shoppers can discover livestream content and browse recorded livestreams. “With Amazon IVS, handling live video streams is very simple, which means we can devote more time to producing engaging content and features that allow viewers to interact with creators in real-time,” said John Katsavrias, Senior Development Manager, Amazon Live. “Amazon IVS enabled us to move quickly to unlock our creators’ ability to livestream so they can produce awesome content that inspires customers and helps them discover new products.”

aws.amazon.com.

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