The findings, from Hootsuite and We Are Social form part of latest digital snapshot report looking at Q1 stats, which can be found here.
Since the Covid-19 outbreak, 41% of people in the UK believe advertising should go on as normal, which is below the global average of 51%.
Other stats that may be of interest include:
• 46% of people are spending longer on messenger services while in lockdown than previously, and 16% plan to do so once Covid-19 passes. This shows a real opportunity for larger and more interactive brands to build relationships with customers one on one.
• 38% of people in the UK are spending more time on social media while in lockdown, this is below the global average of 47%
• Number of people worldwide that can be reached by ads on social media:
o Facebook = 2.02 billion
o Instagram = 970 million
o Snapchat = 398 million
o Twitter = 386 million
• In Q1 Facebook users in the UK clicked on an average of 21 ads a month, above the global average of 13, providing increased opportunities for marketers to engage with audiences on social media platforms
• 15% of people are spending more time creating and uploading video-based content to social media sites since being in lockdown.
Although this is understandable due to people being in lockdown and having more time available, will this have a long-term impact on content creation?