Omnichannel marketing: inRiver buys Detail Online for “Digital-First PIM” solution

Jan 20, 2021 | Ad tech, E-commerce and E-retailing

InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.

The acquisition helps power the only digital-first PIM™ solution that drives faster time-to-market and better buying experiences by leveraging the insights needed to optimize content performance and remedy channels or products that are underperforming in real-time.

Commerce today needs to be faster and more agile than ever before to beat global competition. The acquisition of Detail Online means inRiver’s solution helps bring to life compelling product stories for highly customized products, obtain actionable guidance on what influences buying decisions, and adapt quickly to implement insights.

The Detail Online solution also delivers insights into critical elements including out of stock issues and poor product visibility that impact the ability to sell. Both B2B and B2C organizations can now turn product information into strategic assets to drive revenue.

“The addition of Detail Online is an exciting move for our two organizations and offers exceptional analytics capabilities to the inRiver solution,” said Thomas Zanzinger, CEO, inRiver. “We are building a new generation of product information management solutions to help our customers generate revenue.”

“We are excited about joining the inRiver team,” stated Joakim Gavelin, CEO, and co-founder, Detail Online. “The world of digital commerce is changing faster than ever before and engagement intelligence plays a significant role in understanding how and where to sell more products. The combined solution helps to solve tomorrow’s commerce challenges.”

The acquisition brings the number of global inRiver employees to more than 240 and provides an entry into the APAC region. The combined organization will further strengthen global customer service and support to serve customers worldwide.

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