The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.

How brands tackled the Covid-19 crisis: new products, services, campaigns and approaches

In this article, we look at over 30 examples of brands that donated, helped customers and staff, innovated their business and adapted their campaigns in response to the Covid-19 crisis.

View the full in-depth report here

Share This