Impact appointed by Skyscanner to boost affiliate and performance partnerships

Jul 16, 2021 | Ad tech, Online advertising

Partnership automation platform Impact has teamed up with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.

Skyscanner will use Impact’s SaaS platform to power its analytics and insights to boost programme success.
Skyscanner is available in over 30 languages and is used by millions of travellers every month. It allows people to research and book travel options for their trips, including flights, hotels and car hire.

This move will give Skyscanner access to all its affiliate and performance partners in one place, enabling it to focus on high value relationships, and to scale and boost its affiliate marketing sophistication.

This is also an efficiency play – providing Skyscanner with an advanced affiliate partner solution that will enable greater collaboration among internal teams, and driving success for Skyscanner and its affiliate and performance partners.

Impact’s Alex Springer comments: “Impact’s technology will allow Skyscanner to turbocharge efficiency to enable more productive and mutually beneficial relationships between the travel giant and its affiliate partners. Ultimately, this will enable significant growth, with a key aim being to accelerate bookings on mobile.”

Skyscanner’s Head of Affiliate Marketing, Sonja Balcer adds: “We wanted to work with Impact because of their easy-to-use platform and global reach. This will enable us to scale and work with our affiliate partners in a more sophisticated way, including an enhanced ability to track and incentivise partners based on specific strategic actions. We’re also keen to work with Impact to see how we can boost mobile acquisition and introduce more customers to our great, traveller-first product offering.”

Impact has, in recent months, announced the addition of over 115 new customer wins across a variety of sectors, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC and EMEA regions.

According to a study by Forrester Consulting in 2020, companies using Impact’s award-winning Partnership Cloud™ averaged a 314 per cent three-year ROI and a six month investment payback.

www.impact.com

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