Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
The platform, with its bidder element built on Google’s Open Bidder API and combines data-driven practices and machine learning.
By extracting information from datasets to determine patterns and foresee customer behaviours, this technology will offer improved performance efficiency. No longer is ad targeting based on wider audience groups, brands can now process data in real time to influence bidding protocols and use this understanding to engage with individuals.
The bidder element of Logico is built on Google’s Open Bidder API (beta) and utilises the Google Compute Engine, allowing MainAd to build custom real-time bidding (RTB) solutions dependent on the needs of each individual client.
“MainAd is committed to delivering the very best in performance for brands and the launch of Logico allows us to bring the precision of artificial intelligence (AI) to programmatic advertising – insights can be applied to allow data-based decision making,” comments Piero Pavone, COO & Co-Founder at MainAd. “Data is at the core of any business, and our ability to extract and utilise it using machine learning capabilities will provide a strong foundation to build successful ad campaigns.”
Pavone continues: “Programmatic has, perhaps unfairly, found itself at the centre of recent issues in the advertising industry. To combat this we must empower clients to take a tailored approach to ad delivery, allowing micro decisions to be made on macro data, on petabyte scale. At MainAd we pride ourselves on our bespoke approach to campaign management and this development only strengthens our offering.”
To find out more about MainAd’s Logico, please visit: www.mainad.com/technology