As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming ‘a matter of survival’, while reputation (in an increasingly social media dominated world) is now more of a risk to brands than the unstable economy or competitors. […]
As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming ‘a matter of survival’, while reputation (in an increasingly social media dominated world) is now more of a risk to brands than the unstable economy or competitors. View out latest digital round-up below…
Google created more controversy in October, with its new Endorsement ads placing user’s faces next to products they have ‘+1’ed. Meanwhile, a surprising deal with Facebook saw the web giant’s Doubleclick ads feature on the social network for the first time. Rounding off the month, Google also managed to break an 8-year promise, with huge banner ads appearing on its search results.
Rival Yahoo continues its turnaround, leading Google as the most visited site in the US for the past 3 months- whether it can turn its resurgent popularity into ad cash remains to be seen. In ecommerce, Amazon tested its own PayPal-style buttons, as the battle with eBay heats up.
This month’s selection of data also revealed that the UK consumer goods sector has become the biggest spender on mobile display ads, as FMCG firms finally shift their ad budgets to attract people on the move. However, in a stark warning to media buyers on mobile, new data suggests that Facebook ads are 18 times more profitable on iPhone than Android, showing that iOS still dominates in terms of ad engagement.
Read the full edition of Digital Intelligence (October 2013) here
