NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel to launch a strategic campaign for NOW TV to complement its other online marketing activity across PPC and display advertising.
Available across PC, Mac, iPhone, iPad, selected Android smartphones, YouView and Xbox, NOW TV offers access to Sky Movies, with no contract, set-up costs or installation. New customers have access to a free 30 day trial of the service.
Nicola White, Account Director for Sky and NOW TV at Affiliate Window comments: “We are delighted to have been chosen to lead the affiliate marketing push for this exciting new service. Building on our existing relationship with Sky, we’re looking forward to helping establish NOW TV in the eyes of consumers.”
Simon Creasey, Director of NOW TV at bSkyb adds: “We’re pleased to be again working with Affiliate Window, and are confident that the affiliate channel will complement the other aspects of our marketing strategy to help us tell consumers more about this exciting new way of enjoying great content from Sky.”
More Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year, enabling NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis and the Masters from Augusta.
The introduction of Sky Sports will be followed on NOW TV by shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.