Top digital marketing data and case studies this week

Feb 12, 2015 | Online advertising, Online video, Viral and buyrals

Here are the top digital marketing data and case studies that caught our eye. More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new […]

Here are the top digital marketing data and case studies that caught our eye.

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.
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View this video from the Financial Times looking into BuzzFeed’s success.

Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
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Apple overtakes Android sales in US

Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
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Video viewing around the home: Most video watched in bed

TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.
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UK emails trends: Consumers ‘more receptive to email marketing’ over Christmas

Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
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CASE STUDIES

Digital marketing case study – This Girl Can, Sport England’s campaign to get women active

This Girl Can is a nationwide campaign by Sport England to inspire women and girls to get moving, get active and exercise. There is a huge gap between the amount of men and women doing sport because millions of women and girls are afraid to exercise of fear of judgement. The campaign has a strong empowering message to feel comfortable working out regardless of shape, size or age whilst celebrating women in sport.

Food case study: ConAgra boosts display ad ROI with smart targeting

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
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Social media case study: Ireland and 3 connect rugby fans abroad with community tools

Ireland’s first game of the 2015 Six nations tournament took place in Rome last weekend, with huge expectations on the team for the opening game against Italy, the Irish Rugby Football Union (IRFU)’s social media campaign helped to create a community feel for all the fans making the trip to the Italian capital and those watching from the Emerald Isle.

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