Here are the top digital marketing data and case studies that caught our eye.
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.
View this video from the Financial Times looking into BuzzFeed’s success.
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
This Girl Can is a nationwide campaign by Sport England to inspire women and girls to get moving, get active and exercise. There is a huge gap between the amount of men and women doing sport because millions of women and girls are afraid to exercise of fear of judgement. The campaign has a strong empowering message to feel comfortable working out regardless of shape, size or age whilst celebrating women in sport.
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
Ireland’s first game of the 2015 Six nations tournament took place in Rome last weekend, with huge expectations on the team for the opening game against Italy, the Irish Rugby Football Union (IRFU)’s social media campaign helped to create a community feel for all the fans making the trip to the Italian capital and those watching from the Emerald Isle.
— Irish Rugby (@IrishRugby) February 7, 2015