Here are the top digital marketing data and case studies that caught our eye.
The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper.
UK newspaper website figures for July 2015 (source ABC)
Were the Luddites wrong after all? A new report indicates that technology has created more jobs than it has destroyed in the past 144 years by shifting work to other areas.
As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other to suit the ‘on-demand generation’.
As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience.
In a novel marketing stunt, Burger King invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…
Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.
L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.