Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo.
In an attempt to bridge a gap in the market, the Hull internet Tigers have launched a full screen, high quality and completely customisable video commercials.
Flomigo’s lightboxes play captive video content which claims to get 80 times the click-through rate of a standard banner ad and commands a 50% increase in engagement.
Disillusioned with banner ads and their lack of cash-cow credentials, ex-programmer Ash, set to work in classic internet entrepreneur style, building the new Flomigo concept in his spare time.
Now full time Flomigo Managing Director, Ash is set to unleash his pioneering new model on the web.
Managing Director Ash said; “Banner ads are old-school, people now get banner blindness as they have subconsciously trained themselves to ignore the top and sides of web pages where banner ads appear. I wanted to create a new platform which would add value and capture people’s attention, benefiting all parties: publishers, businesses and browsers.”
Ash’s brother and Flomigo Marketing Director, Andy, is the brawn behind the brand, focusing his energies on driving sales and awareness. Flomigo, which has been up and running for a short time, has already dramatically exceeded growth expectations. In their very first trial, client’s webpage views were increased by 300%.