White Bullet teams with 4D to help advertisers tap into targeted inventory and protecting brand reputation

Jun 17, 2021 | Online advertising

White Bullet teams with 4D to help advertisers tap into targeted inventory and protecting brand reputation
Cybersecurity and IP protection firm White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet.

The integration, which is now live in 4D, enables advertisers to benefit from targeted inventory at scale, whilst avoiding IP-infringement and preventing ads from going to pirate websites and apps.

Advertisers waste billions of dollars on illegal content and on IP-infringing sites. The partnership between Silverbullet and White Bullet empowers brands and agency marketers to gain transparency into their inventory and reduce the risk of wasting budget due to ads being run on websites promoting or enabling pirated content.

4D is a next generation contextual outcomes engine which leverages proven methodologies to drive in-the-moment marketing and brand suitability for digital media buying, with this partnership uniting two companies dedicated to brand suitability for digital advertisers. It delivers products and services designed for the first-party data, post-cookie era; unlocking significant ROI for marketing investments. Through the application of best-in-class technology and expertise, it empowers marketing efforts, enabling brand-safe targeting to drive effective, in-the-moment marketing.

White Bullet offers services to make the job of detecting fraudulent content easier. It helps to combat traditional website piracy and emerging threats, with its IPIP platform leveraging AI and machine learning to uncover and assess IP-infringing content across multiple digital ecosystems. It harvests data from billions of websites and over 50 app stores worldwide, revealing the financial impact of this wide-scale, global problem.

Peter Szyszko, CEO, White Bullet says: “With the cookieless era upon us and the increasing importance of first-party data and opt-in marketing approaches, this partnership with 4D, a division of Silverbullet, will enable organisations to drive in-the-moment advertising which – crucially – avoids IP infringing sites. Companies cannot afford to be wasting money on pirated content and by joining forces with 4D, together we are making in-the-moment, brand-safe marketing possible.”

Silverbullet CSO and 4D co-founder, Umberto Torrielli, adds: “We are building the first of its kind contextual marketplace and our partnership with WhiteBullet is a big step towards our overall goal. In an industry in which brand equity is always at stake, partnering with White Bullet alleviates the concern of running on pirated content; a constant challenge for advertisers. Now, through the 4D Dimensions Marketplace, marketers can tap into data sources such as White Bullet to build contexts that will ensure brands are not unwillingly funding piracy and drive better performance and holistic outcomes through the 4D outcomes engine.”

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