Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes.
The research firm said Yahoo’s websites had 197.8 million unique US visitors last month, while Google’s had 191.4 million. Yahoo was ahead of Google in July and August, too.
The last time that Yahoo was ahead of Google before that was in May 2011.
That said, Yahoo is still far behind Google in making money from the people who visit its websites. Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital ad revenue this year, more than any other company. Facebook is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected.
Yahoo is also at the top of comScore’s “Ad Focus” rankings, which measure the reach of online ad networks. Both sets of rankings do not include mobile traffic.
On Yahoo’s third quarter earnings call CEO Marissa Mayer said that the company had erased two years of traffic declines. She reported that it now had 800 million global monthly uniques, representing a 20 percent increase since she took charge of the company over a year ago.
She also reported that Yahoo has more than 390 million monthly mobile users.
Yahoo’s third quarter financial results barely beat expectations and were generally lackluster. However the comScore traffic data will be seen as further validation of the company’s strategy and Mayer’s leadership.