Tableau launches ‘Business Science’ AI-powered analytics tool

Apr 19, 2021 | Ad tech, Artificial intelligence, Online advertising, Programmatic

Tableau launches ‘Business Science’ AI-powered analytics tool
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.

Tableau will deliver Einstein Discovery in its 2021.1 update later this month, the first major release enabling Business Science. Integrating Einstein Discovery’s trusted, real-time predictions and recommendations into Tableau will help people go beyond understanding what happened and why it happened, to explore likely business outcomes and inform proactive action. For more than five years, Einstein Discovery has helped Salesforce customers surface insights and understand patterns across millions of rows of data in minutes, without requiring sophisticated data models.

“Today, data science is out of reach for most business users. Business analysts have relied on data scientists to extract powerful, precise insights using sophisticated models. But getting to those insights can be complex, expensive and time consuming,” said Chandana Gopal, research director, future of intelligence, IDC. “While data science can unlock powerful insights, there is sometimes a trade-off between precision and time-to insight. Business Science recognises that trade-off and seeks to make data science accessible and actionable for more people.”

Business Science will elevate the work of both data scientists and advanced analysts.

“Data science has always been able to solve big problems but too often that power is limited to a few select people within an organization,” said Francois Ajenstat, chief product officer, Tableau. “To build truly data driven organizations, we need to unlock the power of data for as many people as possible. Democratizing data science will help more people make smarter decisions faster.”

Customers can use Business Science to improve supply chain efficiency, predict likelihood of purchase or maximize delivery of goods or services, for example. Data science could help with vaccine research and development, while Business Science could help with distribution and get shots in people’s arms.

“Machine Learning platforms like Einstein Discovery are the next frontier in democratizing data science,” said Siddharth Dayama, senior manager of data analytics, Verizon. “Einstein Discovery integrated into Tableau brings predictive capabilities to the existing inventory of dashboards companies already have, and when that’s combined with auto-generated machine learning models, businesses can explore patterns, trends and correlations in their historical data without writing a single line of code. Layering ML/AI capabilities on existing BI infrastructure opens up a world of possibilities in day-to-day business problem solving.”

https://www.tableau.com/solutions/ai-analytics

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